Alf Italia at the January furniture show 2024

Alf Italia reappeared at the Birmingham Fair with an important space in the main exhibition for the British market.

The trade fair scheduled in Birmingham (NEC) from 21st to 24th February has ended.

An exhibition in which Alf Italia presented itself with an important space characterized by the personality of its collections.

At the entrance, the Hera dining room, characterized by round shapes and the channeled doors, introduced the visitor into the space. Once past the Hera, a Heritage bedroom has been positioned on the right, characterized by a sophisticated design and an intense use of mirrors. Beyond the Heritage, the Jupiter bedroom, with marble tones, and finally, in the last space, a Graphite dining room, modern and minimal.

Moving to the left, the visitor encountered the two main novelties of the fair: the Picasso dining room, characterized by dark tones and materic finishes, and the Rea room, with sand tones and massive shapes.
An overall successful fair with a high number of visitors and customers, crowned by the award (organised by Furniture News) received by the Hera collection in the Design Innovation category


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