ALF Italia’s mission is to spread beauty, care over details and the art of that typically Italian savoir-faire about furniture all over the world.
The Italian art of living
The Italian art of living
Mission
A furniture company that shapes the way we live
Community / Innovation / Service
Our values
Community
We recognise that our local area and community is one of the founding principles behind what we do.
The Piovesana family’s roots here go back generations and this has played an active part in making ALF Italia a success story, thanks to the commitment of thousands of people who have worked with us over the years.
We live in an area of outstanding natural beauty, where plentiful wood, transported by water and worked thanks to the driving force of the manmade waterways, has created the prerequisites for a woodwork tradition that lives on today in ALF Italia.
It’s a populated area, punctuated by the Palladian villas of the Veneto, alternating with country farmhouses and residential areas with a Venetian flavour, from which ALF Italia draws constant inspiration.
Recognising this obligation, today ALF Italia is committed to preserving the local area and its traditions so future generations can enjoy them too.
Innovation
We embrace change and believe in our ability to improve day by day.
We invested in technology in the early 2000s, in Industry 4.0 in the 2010s, and now we are revolutionising the historic Francenigo site, introducing a degree of automation that would once have been unimaginable.
We have got ahead of the curve with aesthetic trends, introducing furnishing items that can interpret the shapes of the future.
Service
We believe in the dignity of individuals and the value of human relationships.
We were taught this by our founder, Oliviero Piovesana: every morning must start with a “Good Morning”, whatever quibbles there may have been the evening before or whatever disagreements may be to come.
That daily greeting encapsulates the value of service: a pleasant, polite approach, to recreate a sense of community that transcends professional relationships.